Anthony Neto
Anthony NetoFor Andrew Durot, EcomExpertsOct 23, 2026

Questions first.

Questions

01

Who you are

02

Vision and goals

03

Business and numbers

04

Growth channels

05

Sales and trust

06

Voice and content

07

Working together

Ideas

  1. 01

    AI store tests and outreach

    Key
    • AI speed-tests hundreds of Shopify stores a week
    • Proposes first fixes and the conversion lift they could bring
    • Gives the reasons to hire us rather than do it themselves
    • Flags the big opportunities so a human does that outreach
  2. 02

    Custom video outreach

    Key
    • High-production but efficiently made video, with motion graphics
    • Tailored to the lead we’re approaching
    • Instead of a regular outreach message
  3. 03

    The Antenna

    Key
    • AI watching every new tool and repo that works with Shopify
    • Customized newsletter, monthly or biweekly: the top 5 new tools and exactly how each applies to your business
    • Undertone: new tools are great, but they risk bugs and a slower site, so let us take care of it
    • The same antenna suggests content for us about those tools
  4. 04

    Database of $10M+ stores

    • Specific automations, scraping of X posts for founder psychology and bottlenecks
    • Grade the opportunities, segment them
  5. 05

    A freebie for their exact target

    • Speaks to $10M+ operators, not anyone with a Shopify
    • For example a playbook to scale a store from $10M to $100M
  6. 06

    One-on-one session offer

    • In the long-form content: a chance to book a one-on-one
    • We answer their questions with our experience of working with high-profile Shopify brands
  7. 07

    Content from what already exists

    • Clips from their podcast appearances and other material
    • Reworked with great motion graphics
  8. 08

    A workflow to engage on relevant posts

    • Strategic comments on the right pages, on LinkedIn and elsewhere

What I bring

  1. 01

    Growth strategy, branding and positioning

  2. 02

    Writing

    Copy, stories, scripts

  3. 03

    Video

    Direction, editing, motion graphics

  4. 04

    The antenna

    On top of what’s hype, in culture and in tech tools, and building with new tools as soon as they appear

  5. 05

    Novice dev

    Builds my own tools, talks with devs, understands their struggles enough to make engaging content about it

  6. 06

    Execute and delegate

    Briefing design teams and the like

AlsoSound production and music compositionWeb designAds productionStop-motion animationSocial media managementSocial engagement strategy

Experience

  • Mme L’Ovary

    about 2 years
    • Revenue approx. 6x
    • Petition of approx. 15K signatures; approx. 200 cities ended up subsidizing their products
    • Directed the first video, campaign, branding, positioning and ads; delegated and executed

  • Queen de Q

    • Built an app and funnels
    • One week of TikTok coaching: average views per video from 213 to 2,258
    • One video over 78K; 7 outliers averaging approx. 17.8K

  • En Privé SVP

    • Directed season 1 of their podcast
    • Averaged approx. 27K views per video, with little promotion

  • Seekers · Évasion, Quebecor

    • Co-directed the series and did the soundtrack
    • Three influencers travel through India to nourish their spiritual side

  • Artist

    • Approx. 300 performances, most of them sold out

  • École Imagine

    • Made their first 2 promotional videos
    • From a 2-classroom school struggling to fill up to a whole building with 6+ classes, constantly full